Paid Social

Ads built to make the phone ring across three states.

These are sample Facebook & Instagram creatives Omniscient would run for Forge Foam — written, designed, and targeted to turn a thumb-stop into a quote request. Grouped by audience below, with the targeting we'd recommend for each. Copy and visuals are illustrative; we tune everything to live performance.

12 sample creatives 3 audiences Geo: NE PA · NW NJ · SW Catskills NY Objective: Leads & Calls
Audience 01 · Homeowner

High bills, cold rooms, drafty houses.

The bread-and-butter buyer. We hit the pain they already feel every month — the bedroom that never warms up, the bill that keeps climbing, the attic they've never looked at.

Targeting Audience: Homeowners 30–65, household income mid+ Geo: 25-mi radius around Scranton / Wilkes-Barre, Newton NJ, Monticello NY Objective: Leads (instant form) + Calls
Forge Foam
Sponsored · 🌐
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Your electric bill went up again — your insulation didn't. 😤 That cold draft on the couch and the bedroom you keep closed off? That's air (and money) leaking straight out of your house. We seal it for good. 🔥 Free quote — we cover NE PA, NW NJ & the Catskills.
Stop heating the outside of your house.
Spray Foam · Free Quote
Forge Foam
Sponsored · 🌐
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One room is always freezing. One room is always an oven. 🥶🥵 It's almost never the furnace — it's the attic. We air-seal and insulate it so the whole house finally feels the same temperature. Quick, no-pressure quote from a local family crew.
Attic Specialist
The room that's never comfortable? It's the attic.
Whole-Home Comfort
Forge Foam
Sponsored · 🌐
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Old house? You can FEEL the drafts. 🌬️ Original walls, a cold basement, a rim joist you've never even seen — that's where the heat escapes in an old NEPA home. We fix the leaks the previous owners ignored. Financing available. Free quote.
Old house. New comfort.
Drafts · Sealed
Forge Foam
Sponsored · 🌐
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Musty smell in the crawl space? That's moisture — and it's not staying down there. 💧 A damp, dirt crawl space pulls humidity (and that smell) up into your living room. We encapsulate and foam it so the air your family breathes is dry and clean. Local crew. Free assessment.
Moisture Control
That musty smell starts under the floor.
Crawl Space · Encapsulation
Forge Foam
Sponsored · 🌐
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PA homeowners: you could knock a big chunk off your insulation project. 💰 PPL Electric rebates can cover up to 75% (up to $500), plus UGI Save Smart — and we'll walk you through exactly what you qualify for. No guesswork, no hype. Ask us about NJ & NY programs too.
PPL rebates up to 75%. We'll show you how.
Honest Rebate Guidance
Audience 02 · Agricultural & Commercial

Pole barns, metal buildings & livestock.

Our real wedge — loud demand, almost no competition. Farmers, barn owners, builders and shop owners across the tri-state who are fighting condensation, drips and cold. We're built for it.

Targeting Audience: Farm owners, builders, contractors, property/business owners Geo: 40-mi radius across rural Sullivan, Wayne, Sussex & Warren counties Objective: Calls + Leads
Forge Foam
Sponsored · 🌐
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It's "raining" inside your pole barn — and it's not a leak. 🌧️ That dripping off the metal roof is condensation, and it's quietly rusting your steel and ruining what's stored below. Closed-cell foam stops it cold. We do barns, shops & metal buildings across the tri-state.
Pole Barn Pros
It's not a leak. It's condensation.
Metal Building · Closed-Cell
Forge Foam
Sponsored · 🌐
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Cold barn = stressed animals = higher feed bills. 🐄 A foamed barn holds heat in winter and stays cooler in summer — steadier temps, less moisture, healthier livestock. Most insulation crews won't touch ag work. We specialize in it. Serving farms across SW Catskills, NW NJ & NE PA.
Livestock Comfort
Warmer barn. Calmer animals. Lower feed bills.
Agricultural Spray Foam
Forge Foam
Sponsored · 🌐
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Your shop shouldn't cost a fortune to heat. 🔧 Workshops, garages and warehouses bleed heat through bare metal walls. Spray foam turns a freezing winter shop into a space you actually want to work in — and slashes the heating bill doing it. Commercial quotes, fast turnaround.
Make your shop worth working in all winter.
Commercial · Metal Building
Forge Foam
Sponsored · 🌐
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Building new? Get the insulation right while the walls are open. 🏗️ The single best time to spray foam is during construction — tighter envelope, better R-value, fewer callbacks. We work with builders & GCs across the tri-state to schedule clean, on-time. Let's talk before the drywall goes up.
New Construction
Spray foam it before the drywall.
Builders · GCs Welcome
Audience 03 · Trade Partner Recruitment

Refer a foam job. Get paid.

A second engine: recruit the trades who are already inside the home. Roofers, HVAC techs, remodelers and realtors see insulation problems daily — these ads pull them into the referral program.

Targeting Audience: Roofing, HVAC, remodeling, real estate (job titles + interests) Geo: 30-mi radius around the tri-state corridor (Delaware River / I-84) Objective: Leads (sign-up form)
Forge Foam
Sponsored · 🌐
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Roofers & HVAC techs: you're already in the house. 💵 You see the cold rooms, the bad attics, the moisture problems every day. Send them our way — when the foam job closes, you get paid. Simple, no cost to join. Free to join. Real checks. Local crew you can trust your name with.
Partner Program
Refer a foam job. Get paid when it closes.
Trades Welcome
Forge Foam
Sponsored · 🌐
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Realtors: that drafty listing is costing your seller showings. 🏡 A cold, high-bill house scares buyers — and a fresh insulation quote (or quick job) can flip the story. Refer it to us, help your client, and earn on the side. Fast quotes, clean work, and we make you look good.
Turn a cold listing into a closed deal.
For Real Estate Pros
Forge Foam
Sponsored · 🌐
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Contractors & remodelers — stop turning down work you can't do. 🔨 When a client needs spray foam, hand it to a crew that won't step on your relationship. We do the foam, you keep the client, and you get paid for the intro. Three states. One crew that shows up.
Free to Join
Keep the client. Hand off the foam. Get paid.
Contractor Referral Program
How we'd run these. Each creative is a starting concept — Omniscient launches multiple variants per audience, lets Meta's algorithm find the winners, and shifts budget to what actually books quotes. Forms route straight into Forge Foam's pipeline so Jason & Joan get leads in real time, not a week later. Claims stay honest: family-owned, flexible financing available, and rebate language reflects current PA / NJ / NY programs only — no expired federal credits.
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